The Durham CVB highlights 13 destinations around downtown Durham in new SkyNav 360º VR tour in an effort to attract new visitors to the Bull City.
“One of the great opportunities in destination marketing is helping visitors imagine what a place is like while they are planning a trip,” Durham Convention & Visitors Bureau CEO Shelly Green said. “This 360-degree immersive virtual experience puts you in the heart of our beautiful city.” (Source)
The virtual Durham experience, “Discover Durham Virtual Tour” is web-based and can be viewed on any internet-accessible device without the need for an app.The Durham CVB’s Senior Manager of Marketing Campaigns, Will Hare says,
“the new tour will give our sales team a new way to show off what we have to offer to meeting and event planners who are considering bringing groups to Durham.” (Source)
He is encouraging partner businesses, venues and event organizers to use the SkyNav virtual experience to promote themselves and Durham.
For more information on the City’s announcement visit, NewsObserver.com